*A+MyCentral+campaign

Aim and Objectives for report - Yaccob 9June 2010

conclusion and recommendations for report, jemma 9/june/2010

Key messages for report, jemma 9/June/2010



I have done the campaign budget for the group report-Pauline



Hey guys, the group report for the display stand, please add or edit anything you like if you feel its needed. Cheers gabby 4/06/2010

Yaccob - 02-0610



Pauline Koh-Describe and justify the display stand and equipment according to objectives and and target public

Yaccob Mesmmer -

- who to consult, Jemma



Singup sheet template for students who sign up for My central on the 2nd of June - Gabby

SMART objectives of MyCentral's display stand - Yaccob 22-0510



Occupational health and safety - JAYDE 21/05/2010 again please let me know if you think i should write more or change anything



Target publics -JAYDE 21/05/2010 please let me know if you want anything added or you think i need to write more.

This is my display stand checklist. you can use mine as a reference.-Pauline

Overview of work done yesterday 19/05/2010

This is the OHS and risk assessment needed for the campaign-Pauline



display stand equitment needed Alana



Here is the __LOCATIONS__ part of the Display Stand assesment Part C group project report, this needs to be collected with everyone elses and handed in to Keith in Week 14 :) Gabby 

 Jemma- Notes from meeting with Kelly guys - 11/5/2010. We need to organise who is doing what and get it done.

 MyCentral checklist - will updated as we make progress and i will be adding more to it. - Jayde 7/5/10

 New Report

new timeline

Hey guys if anyone is sick and you need emails they're all here :) Peter: peter.lawton@central.wa.edu.au Kelly: kelly.townson@central.wa.edu.au Gemma (In charge of Cultural Week) oneworld2010@live.com ( we haven't emailed her yet to must be clear stating who we are hahahaha )

Jemma 16 April, okay guys i fixed the report abit, all i really did was combine indis and paulines together and fix some spelling. its far from being perfect i need other members of the group to go through it aswell:)




 * MODIFYING LIVE@EDU REPORT! (needs to be worked on!)**



Hi I have use the powerpoint which Steven has edited and make into the final report. Please feel free to make any changes and give comments about it. The timeline is being left out. Can someone do the timeline for me? Thanks.-Pauline Koh

I have amended the fonts and bolded them in this powerpoint to make it much easier to read-Pauline

 

Heres the silde show :)



Hi guys, i have posted our new report, i have attached our new gant chart.the whole group must have 1 same report for all to share. on saturday i will upload our new slides for presentation based on the report i have just posted. cheers, have a good weekend guys.

Okay guys, this is a sample of how I'd personally like the Live@edu posters and buisness cards to turn out. I just think obviously this look works, people go to these events and I think they initially decide to go to them because they see posters like these, after they've seen the poster they'll read the line up and convince themselfs that their favourite band is going so they've got another reason to go other than simply wanting to join in on the fun that the poster portays. Imagine how cool that'd be on a buisness card! And so the instructions - how to log on to Live@edu would be either on the front (as you can see, we can fit a lot of words on the front) OR we can keep the front of the buisness card simple and have log in details on the back of the card.

Indi x)

Note: 18/03/2010 Pauline- The report that I have uploaded has been removed. steven will upload the final draft report by tonight.



 POWER POINT - let me know if you want any changes made i just made up what i didn't have we still need a timeline and budget though - JAYDE 17/03/10

Seeing if i can make the creative brief look better by putting all our briefs (Gabby's, Jayde's and mine) together. Indi.



Hey all, a very Basic Creative Breif for Lecturers Only, I will be addressing the last posters with Peter from the Graphic Design Department tommorow, however all draft designs would be great! Thanks Gabby

hi guys i have attached some guidelines for our PR campaign report plan and i have outlined a little bit for the problems and opportunities in order to set up our objectives and goals.. see you guys tomorrow :)

16/3/10 krystel Hi guys.. could you please sdocuments under save as >> for word 03.DOC version becuase my computer is not able to read word 07.Doc. thank you. Steven ave all the 14/3/10 Alana- hiii i wrote down all the things we need for the budget but i didnt know how much they would be etc. so if someone wanted to edit mine and put in some cost feeeel welcome! :)

Jayde - Key messeges 14/03/10



13/03/2010 Hi guys. Keith sent us some useful tips for Live@EDU campaign. Please take a look at it and give comments. It is in your email accounts. I took the email and saved it into word format. Pauline Koh



13/03/10 alana risks

13/03/2010 - Jemma - KEY MESSAGES

13/03/2010 - Jemma - TARGET PUBLICS

Thats an awsome strategy Alana! :D - jayde 13/03/10 12/03/2010- alanas proposed strategy for the LIVE@EDU week, take a look and let her know what you think asap!

​11/03/2010 This is my part for the campaign plan.(channels of delivery)- Pauline Also a summary of the group on tuesday morning.

10/3/2010 interview with simwen class - gabby and jemma **10-03-10 Jayde & Alana's class research --->

10-03-10 Jayde & Jemma & Steven --> Background**

10-03-10 Gabby, 12 Point Plan, (Problem or Opportunity, Key Messages,Strategy all in one document)

10-03-10 **Yaccob** __GOALS & OBJECTIVES__



I just typed up what's on the board, but since all the days haven't been filled in yet maybe we shouldn't print it yet so we can just keep adding to it as we go?
 * 10/3/10 Live @ EDU day plan**



10/03 Target Audience Idea Gabby

LIVE@EDU campaign 09/03 Yaccob Brainstorm The Quote I received for getting shirts done, possible idea 9/03/10 Gabby

9/03/10 Krystel BRAINSTORM

9/3/10 Jemma LIVE@EDU group roles:)

9/3/10 Katrina - Live @ EDU Campaign brainstorm ideas

8/3/10 Keith My thoughts: A two pronged approach (to target audiences) might be considered here: Consider, not the lowest common-denominator, but the average lecturer who hasn't got time and needs to be shown in simple terms what to do, where to go, how to do it and how to maintain it. This will then give them an air or confidence in the classroom if asked any questions. This is called a top-down approach in that if lecturers 'insist' on using Live then students 'have to' log in to access information/assessment material etc.
 * 1**. Firstly, to the **lecturers** who have not accepted/or use Live or who are technologically challenged.

Don't know that it exists Know that it exists and don't want to use it as they have too many social connections as it is and don't want another email address. As above, but thinks its another email address only. Those who are using it under the guidance of the lecturers who are technologically savvy. A 'bottom-up' approach in which students are notified of courses, award nights, prizes, etc from the Student Portal and for which the students request of their lecturers to have access.
 * 2**. **Students** who:

these are just some really breif notes i made today, a bit about the actual live@edu accounts, and from our discussions, it's not much but hopefully they might be some what useful :)
 * 2nd March 2010 - D'Arne**



2nd March 2010 By Nikki & Ashlee Hi Guys this is an email we have sent to Shannon Laidler from Central Student Services (Open attachment below for a copy of the email)



2nd March - Therese, D'Arne, Nicola - Copy of the 'Press Release' on the Central website, about the introduction of Live@edu Accounts, it discusses the benefits of using Live@edu

This is the sample 12-point PR campaign plan to use for future campaigns

LIVE@EDU campaign Kelly Townson - Marketing Level 6 Perth Campus 9427 1525

22,000 students 1,500 are signed on to Live 21,500 still need to sign on $2000 budget, at the moment.
 * __What we know:__**

Part time ~40% Full time ~60% International Managers,lecturers,PD/education/awareness/training
 * __Target Audience:__**

Cards Posters - get connected Emailed - private accounts Student Portal Lecturer led --> technology driven
 * __Completed already:__**

22,300 students to be on Live
 * __Objective:__**

Launch week 19th April - 22 April
 * __Time Line__**