*B+Gym+Campaign

9th June 2010 Nikki-Lee

Display stand critique as requested please have a look and add what is neccessary I didnt understand a few of the notes that were given to me - what is missing (or confused by) is in bold and capitalised Cheers Nik

8th june 2010 D'Arne - introduction gym report

08/06/2010 FINAL FORMAL REPORT minus swot and gantt chart as dont know how to input the gantt chart. Also need to discuss reference and appendix



08/06/2010 Evaluation for report

08/06/2010 conclusions and recommedations by nikki and nicola 28/05/2010 - POSTERS WITH AND WITHOUT LOGOS



28/05/2010 - PHOTOS WITH LOGOS

27/05/2010 - I've asked a few of my sexy friends to come and be sexy with us but no response yet.

27/05/2010 - Was thinking for the information posters we could blow up the flyers and have those as some posters as well. Doing pictures now.

27/05/2010 = Here is the Coming Soon Poster



27/05/2010 - Here is the NO EXCUSES POSTER PLEASE CHECK IT



27/05/2010 Here is the brochure I touched up and sent to Peter

19/05/2010 - Nicole Neylon - Correspondence between Derek

Hi Nicole, many thanks for that. I will be in touch soon. Regards Derek Juan Swarts

19th May, 2010

Letter to Tony Ale & Co.

Dear Tony I have been a loyal customer of your store for several years, due to the amazing quality of your produce and your friendly service. I am currently studying Public Relations at the Central Insitute of Technology. Part of my course involves setting up a display stand, with a group of other students. We are currently promoting the institute's in house-gym facility, which will be part of our overall assessment. An element of the campaign will be a display stand, held in conjunction with a food and cultural festival being conducted by students in Cert IV Events. In an attempt to encourage students and visitors to visit our stand, we wish to hand out food and drink related to the gym/fitness industry. I have been given the task of sourcing fruit and vegetables to promote healthy eating and to make our stand more attractive. The display will be taking place on 2nd June, 2010 at the Perth campus, and will be allocated a prominant position. We estimate around 500 people will be participating in the festival on that day. We would like to request assistance from Tony Ale & Co for this event, in the form of products, samples, discounts or anything else that can be made available to us for the day.

With kind regards Therese Lafferty Student - Central Institute of Technology Certificate IV Public Relations 0404491069

19th of May, 2010- Target audience for display stand

18th May - Emails sent to Derek and Kelly



Once again thank you for attending our presentation.

As discussed, please find attached the report for our proposed campaign. Should you have any further queries please contact me.

We appreciate your response as soon as possible to enable us to proceed with the display stand.

Kind Regards

Nicole Neylon

Cert IV Public Relations

18th May - Nicole Neylon

FINAL REPORT



18th May - Nicole Neylon

Tasks/timeline etc - I've allocated roles etc however these can be changed and reallocated



18th May - Nicole Neylon



**18th May Nikki-Lee Kregers :)**
Hi ladies, attached is a copy of the printing brief I have created

18th May - Nicole Neylon

Things to do and allocations

Brief for Peter (ready and posted on wiki) - D'Arne, Nicola and Nikki Lee Poster/Brochure/Banner/Pictures

Poster; New logo New Name No Excuses Livery matching gym colours Location/opening hours/the fact it is a gym

Pictures blown up and printed (pictures on wiki)

Report notes fixed up and sent to Derek with request for approval on name and display stand

Display Stand Wednesday 02/06/10 set up 830am live 10am - 2pm close 230pm. 2 Stands 3 Table (2x large 1x small) 1 Laptop 1 Rubbish bin Fruit Tacs, sticky tape, bluetac, scissors Posters Flyers Banner Paper Pens Raffle Tickets Jar/bowl

Wednesday 19/06/10 - gym clothing to take more photos

Friday timing for approval

Assessment 3A Points;


 * Nikkie Lee
 * Nicole
 * Nikki Lee
 * Nicola
 * Therese
 * Jodie
 * D'Arne

18th May, Therese

Letter to Gatorade regarding sponsorship

Dear Sir/Madam

The Central Institute of Technology Public Relations Cert IV students are currently involved in a campaign to promote the Institute's in-house gym facility, as part of their course assessment.

An element of the campaign will be a display stand, held in conjunction with a food and wine festival being conducted by students in Cert IV Events. In an attempt to encourage students and visitors to visit our stand, we wish to hand out food and drink related to the gym/fitness industry. Gatorade would be our preferred drink product, as it relates directly to this activity

. The display will be taking place on 2nd June, 2010 at the Perth campus, and will be allocated a prominant position. We estimate around 500 people will be participating in the festival on that day. We would like to request assistance from Gatorade for this event, in the form of products, samples or anything else that can be made available to us for the day.

With kind regards Therese Lafferty Student - Central Institute of Technology Certificate IV Public Relations 0404491069

**17th May, Nikki-Lee**
Hi Ladies, here I have attached the parts I was delegated for section 3 of the group display stand (SMART objective, and who we need to consult....they are both saved in the same document) Thanks :)



11th May - Nicole Final draft - hopefully this uploads

9th May- Nicola Just read the gym report i think its great.. it includes everything. i can't think of anything else that i would put in there. Thank you Nic and Therese for doing it.

7th May - Nicole Please find the draft of the final report - it still has 2 sections that I need to update but other than that it is complete. Please take a look at the evaluation in particular to discuss on Monday the date we will hand the second report in too them. Also we did have footers and headers with the logos but it looked cluttered and extremely messy. Please once again take draft notes to discuss in a team meeting.

Thanks guys, we are doing really well - keep up the good work almost done 

7th may - D'Arne - here you go :) 

7th May - Nicole and Therese Please can we get a copy of the gantt chart lovely D. Thanks chickadee

7th may D'Arne - here is the report i started to edit, don't know if it will be useful or not :)

 6th May - Nicole Neylon Corr w/ Derek Swarts

Hello Nicole, many thanks for sending that through. I was very impressed with the presentation. Congratulations to all involved. I am more than happy to recieve the report in digital form. If i need to print it out I can organise that. I have already spoken to some of the staff and they have been very positive to the 'Central Vibe' and the other suggestions in the presentation. I look forward to reading the report and working with you over the remiander of the semester. Kind Regards Derek Juan Swarts dr derek juan swarts | learning portfolio manager | sport, education and disability programs central institute of technology | cnr oxford and richmond streets leederville t: +61 8 9202 4922 | f: +61 8 9202 4735 | m: 0432 757 957 >>> Nicole Neylon  6/05/2010 12:27 pm >>> Derek, Thank you for attending our gym campaign this morning. We hope you enjoyed our presentation. Please find attached a copy of the power-point. We will be forwarding a detailed report to you. Could you please let us know which format you would like the report in: digital or bound? Would you need this for your portfolio’s meeting, if so how many copies and when? Once again, thank you for your time. Kind Regards Nicole Neylon Cert IV Public Relations Student

5th May - D'Arne Final presentation  i5/5/2010 Hey hey, this is the latest version of the powerpoint. i made the adjustments from our presentation yesterday.. i have written a to do list, of what needs to be done so that we can present tomorrow..

4/05/2010 - JODIE'S LOGO FOR POWERPOINT



4th of May, 2010 Updated powerpoint presentation from class presentation![|ENJOY!!!Gym Campaign powerpoint.pptx] 3rd of May Hey girls, here is the powerpoint which is pretty much done.. just need to add the gant chart. if you want to make any adjustments feel free... nicole and therese i have created two slides for some of the areas of the 12 point plan; one is shorter get teh ideas across but doesn't explain them... which you can do in the speech.. when the other gives you the idea and explains it.... needed your opinions as i don't know which one is better..... Look at channels slides in particular! Cheers, Nicola

03/05/2010 - Nicole Neylon Do you guys think that this means we are still to invite other people or is it just that?

Yes, We are coming for Thursday Dr, Derek Swartz is the LPM for the areaplus you'll have a few people from marketing coming.I'm unsure if Derek is bringing other staff along. regards, kelly townson manager, marketing & communications

Hi Kelly, First of all, thank you for giving us your time and coming to meet with us. A few things you were going to get back to us on were; If this Thursday 06/05/2010 okay? Inviting a representative from the gym class? Hope your well. Kind Regards Nicole Neylon 0420 969 663

03/05/2010 - These are the email address of the people that the live group invited; Kelly.Townson@central.wa.edu.au Ros.Howell__@central.wa.edu.au__ Fran.Oates@central.wa.edu.au Colleen.Critchett@central.wa.edu.au Heather.Tebbs@central.wa.edu.au Michael.Sampson@central.wa.edu.au Peter.Lawton@central.wa.edu.au

03/05/2010 - PLEASE READ THE DRAFT OF THE REPORT IF YOU HAVEN'T ALREADY DONE SO AND MAKE NOTES FOR AMENDMENTS

29/04/2010 Meeting Notes with Kelly

Is there a specific date that you would prefer the presentation done by? Just as long as it is done by the end of Semester If not is next Thursday okay? Email me and I'll get back to you We considered inviting a representative from the gym class do you think that this is necessary? Email me and I'll get back to you Can we get photos of what the gym will look like on completion? Yes, come up to my office afterwards and get them Is it possible to get permission to take photos of the gym at the moment? Go to Gym and just ask staff These are the drafts for the brochure and the posters, what do you think? Great ideas, if Peter is too busy then just do drafts that would be sufficient for the presentation.

27/04/2010 Meeting Notes Questions to ask Kelly on Thursday;

Is there a specific date that you would prefer the presentation done by? If not is next Thursday okay? We considered inviting a representative from the gym class do you think that this is necessary? Can we get photos of what the gym will look like on completion? Is it possible to get permission to take photos of the gym at the moment? These are the drafts for the brochure and the posters, what do you think?

Things to do for the campaign:

Finalise report and powerpoint presentation (Keith has draft notes for the report) Invitiations Run through Posters/Flyers Gantt Chart Food and OJ

Presentation Day: Greeting Guests - Jodie and D'Arne Control powerpoint - Nicola Present - Nicole and Nikki-Lee Hand out Reports at end - Therese

28 April - Katrina This is the email invitation that I sent out for our Live campaign, have a look at it for an idea of what to send for yours :)

21st April - Therese Lafferty and Nicole Neylon
This is the first draft of the report, I still need to add in a few details that I've got at home and need to neaten the report up. __ // ALL OF YOU please read through it and amend where necessary .// __ We will be adding photos of before shots of the gym and plans for the refurbishment.



21st April - Nicole Neylon
Therese and I have completed the report - we are missing the Gantt chart/timeline for the campaign. Can those responsible please either post it on the WIKI or email it to Nicole nicole.neylon@hotmail.com.

Thank you Nicole

15th April - Nicole Neylon
Hey guys, please see below email corr between Kelly and myself (Nikki I Cc'D you into these);

Hi Kelly, Thanks for your prompt reply. We will be in touch next week regarding invitations for the presentation. Kind Regards Nicole Neylon_ __Hi Nicole, I haven't heard back from the LPM about the actual Gym timing, but don't let that hold up your campaigning.. regards, kelly townson manager, marketing & communications central institute of technology__ _Hi Kelly, Just wondering if you have any more information on the Gym? We feel that we are on track and are hoping to run it past Keith on Tuesday 20th April, however was wondering if there is anything else that we should be aware of? Kind Regards Nicole Neylon

14th april - D'Arne
here is the powerpoint so far, not everything is finished on it, and also not all of Nicole's info is on there yet, (which i've spoken to her about haha) and also ignore the fact it's called central energy.. just what i named it!

12th April- Kristy Huynh
Apologies guys for the lateness, I misinterpret the gant chart. Also theres still bits missing i missed one of the meeting on what we were actualy doing so bare with me please. I will add more on as i get to talk to you guys about it. Thanks

9th April - Nicole Neylon
My parts of the power point - it isn't 100% I'm still touching it up but need some information from Central regarding the background. Will update it and let you know but for now this is background and target publics;

[[file:Background and Target Publics.ppt]]
I'm still working on the report of this part and will update that over the weekend. Hope thats okay - didn't do anything flash with the slides as didn't know colours etc.

Missing everyone he-he xx

9th April - Ash
My parts of the powerpoint D'Arne and Nicola! [|Goals and Objectives.doc] [|Risk Management Template.docx]

1st April
D'Arne hey guys, here is just the gantt chart so far, it's not finished, however it does have the dates for submission of the work we have to do over the break:)

30th March
Nikki-Lee Kregers Updates version of what D'Arne uploaded before

30th March 2010
D'Arne Corr here is the timeline we came up with today :) (note: NOT the gantt chart)

29th March 2010
Nikki-Lee Kregers Hey Guys, see my attachment below. It is the survey questions that the Cert IV Advertising students asked The only things in the file we received were the cover pages (for each segment eg. gym staff, students, etc), copies of their survey sheets, and a printout of the slideshow they produced I will upload this as well just so we have it all in one convenient location! Cheers, N



24th March 2010
Please see emails below Note: Ash you have been CC'd in Hi Kelly, our four potential names are:Central EnergyMotivationCentral VibeNext Step Once we have surveyed our group of students and lecturers we can share our findings with youHave a lovely afternoon

From: Nikki-Lee Kregers Sent: Wednesday, 24 March 2010 12:51 PM To: Kelly Townson Subject: RE: Names

We are conducting a focus group survey of 4 potential names today - I will get back to you this afternoon with our results

From: Kelly Townson [Kelly.Townson@central.wa.edu.au] Sent: Wednesday, 24 March 2010 10:39 AM To: Keith Critchett; Nikki-Lee Kregers Subject: Names

Hi Keith and Nikki,

I was thinking we could short-list and conduct a quick market test on the potential gym names you come up with.

It's always good to focus group test the market, just to be sure we're hitting the mark with the majority of our target audiences. This can be as simple as asking some of the fitness students, staff, general students and public members what they think of.

Kind regards,

kelly townson

23 March 2010 Therese Lafferty
At least we now have a start, some idea and a budget. They have specified 'general public' so we need to consider how we are going to approach that sector.

===23rd March 2010 Sorry Guys here is the email..... Hi Nikki, Ok the brief is. The gym is getting a make over, with that we want to also ensure that we are marketing the gym and attracting new membership (staff, students and the general public). One of the key issues I think in regards to low membership numbers has been the look and feel of the gym. It's pretty tired looking. But the renovation should improve this issue. So with that in mind, it's ensuring we get out there and raise the awareness of the gym, where it is, it's times, what's on offer and most importantly how affordable it is.. it's pretty cheap compared to most other commercial gyms. I have the new interior scheme to show you all as well so you can see the colours - vibrant! The budget is $3000 this can be used for - new signage at the counter and out door- perhaps flags- membership flyers/brochures You may want to think of a name that ties in 'Central' or not.. but all collateral will need to include the Central Institute of Technology logo.===

23 March 2010 - Therese Lafferty
There doesn't appear to be a letter?

22nd March 2010
Hi everyone, Please see email below from Kelly. I emailed her requesting a brief, or as much info as she could give. I have not yet replied to her - I thought that we could all sit down as a group and discuss what we want to say altogether Cheers x

17th March -Kristy Huynh
Hey guys sorry about not updating this sooner these are the notes i have taken on Tuedays meeting. Background- Who, where , what , why people dont go to the gym, status, advertising survey problem oportunity, low membership fees. Communication- Response on students, public member, what we percieve in the gym. Objective- To get people to join and sign up for a full membership and to get more females to workout with double the times of people joining up. Key- Messege benefits in offering other incentives, such as free membership, perhaps a water bottle on sign up day, lot of people mention that the location was not really convenient for them since there is gyms near there area that offers better service and equipments with more entertainment. Channels- What are we advertising for? Survey Results- Our survey findings show that we need longer opening hours, more exiting activities, better equipment, cheaper price list. we also suggested conducting another survey using specific questions so we can get broader answers. Issues raised was how are we going to promote this campaign stand? we can combine the live edu with different deals. Creating a stand promoting gym during induction day or enrolment days. For the gym we can introduce broader equipment, perhaps Zumba a fun and hip way to exercise.

16th March
D'Arne just some short notes from today's meeting :)

10th March 2010
Nikki-Lee Kregers Hey everyone, here is what i was working on today Each document is called what it is, pretty easy Just some first day working ideas - as soon as we get the brief we can all start running head first into this camaign!

10th March 2010
Nicole Neylon

100 people were questioned;

Gym Survey Questions asked Age Gender Course Do you know there is a gym at Central Institute of Technology? Y/N Have you ever been to a gym? Y/N Are you already a member of a gym? Y/N If so, What gym? What for of activities do you do there? What would entice you to go there Best form of information? Bulletin Boards/Email/Internet/Promotions/Pamphlets-Brochures/Live@Edu/Other?

Men who knew; Females who knew; Males who didn't know; Females who didn't know; Design 17-23 Arts Admin 19-25 Misc; 16-19 Events 20-25 Fitness 16-17 Fashion 18-56 Arts 17-18 Visual 18-24 Visual Arts 17-18 Misc 17 Accountancy 18 Events 17-25 Staff 22-52 Law Enforcement 19 Misc. 17-26 Legal Sutdies 17-30 Design 17-29 Interior Design 17-49 Fitness 17 Misc. 16-50

Mentioned enticements; Cheap fees; 41 Include fees in enrollment; 2 Information included in course/induction: 1 Location: 13 Longer Opening hours; 3 Nothing; 12 More Ads; 3 Better/More Equipment; 6 Time of classes (variety/spread throughout day); 5 Already members; 5 Customer Service; 1 Size; 1 Career Opportunity; 1

Best way to communicate to students; Bulletin Boards: 24 Emails: 44 Internet: 27 Promotions: 11 Pamphlets/Brochures: 25 Live@Edu: 14

Hi Guys, thanks heaps for putting up all of this info - its allreally great!
Dylan I love your truthful description of /leading up to the Gym, its really well written and informative I have started doing some little bits and pieces on "Key Messages", so I have 'joined' this group along with Kristy Nic & Dyl Also Jodie if you need anything at all just ask anyone! I really like your ideas too :) Happy continuous research everyone, hope to see you soon Jodie x

[[file:SWAT + ideas for gym promotion (jodie).doc]]10th march- Jodie
Just some ideas that might help =]

10th march- Dylan
This is my thoughts on the atmosphere walking to to gym The first sight from exiting the elevator is the art display from the library. It gives of a feel of being more sophisticated, but slightly intimidating, not to mention confusing. The floor is blandly coloured, offering no inspiration to exercise. No signs can be seen to show the way to the gym. Looking to the left there are tables and desks stacked up cluttering the area. It makes the place seem like a storage area. Beside that are a series of panels, feels like a factory almost. The walls are a boring brown, giving the feel of a school- in the bad institution sense. Walking forward the library is to the right full of the hustle and bustle of student lives. To the left the hallway leads to a bank looking area. There are still no signs for the gym. Past the ‘bank’ area there are some very professional looking classrooms and to right there is a large art painting. The painting looks like a bunch of eyes watching you and disapproving of any entry- a non student may not feel comfortable exploring any further. Still no signs. Past a double door there is a room called the work room, to me I get reminded of a torture chamber. At the end of the hall there is finally a sign! However it is a small, school-like sign saying Gymnasium. Next to this are various other signs that look like they are from a hospital. The entrance to the gym I tiny with seats around the outside that made it feel like a dentist. The reception smelled very sterile- again making me feel like it’s a dentist. The gym itself looked very cramped but still usable, however all the signs were old and out dated. There wasn’t any TV’s but the music could be clearly heard without overpowering.

10th March - Ashlee
The proposed new name for the gym (thanks to the beautiful Indi) - __**CENTRAL ENERGY**__ Some general stats: Full time - 9114 Part time - 8258 Full time - 500 Part time - 150
 * Total students - 17372
 * Perth campus - 9639 (by far the biggest)
 * Lecturers - 650


 * New gym members in 2010 - 69
 * Fitness students who have joined - 67
 * Total new members - 138

9th March - D'Arne
these are the notes i took from today, they are a little bit all over the place! but it has the group members for each of the 12 point plan areas and the potential questions we came up with! :)

6th March 2010
Therese Lafferty

Have been doing the same. I have friends that are doing other courses at Central, and have also asked friends that work in the area.

One friend, who has been studying there for a couple of years, commented that she found the front desk staff were arrogant. Not sure that is something you can change? her comment was "No amount of glossy brochures will make people use the gym, unless you can improve customer services"

Externally, we may be able to tap in to big businesses around the area...the most obvious being The Taxation Office, Australia Post and The Sunday Times. They might have internal publications or information walls we can utilise?

We can look at doing press releases (Community Newspapers etc might help us out) with the 'news' being the opening of the new refurbishments?

5th March 2010
Nicole Neylon

Hey guys,

Over the weekend I'm going to ask a variety of people what would encourage them to go to gyms and what discourages them from attending/joining. If everyone does ask a few people we may have a few ideas and reasons as to what puts people off gyms.

Looking forward to working with you all. Thanks for the info below Nikki.

See you Monday Nic :) x

5TH MARCH 2010

 * Nikki-Lee Kregers**